Tuesday, 25 April 2017

Evaluations: Question 4

Who would be the audience of your product?

Our demographic will be from the ages of 12-21 I know this from doing the survey that allowed us to get the specific needs of our audience. They will also be 50/50 male female as we have challenged the male gaze theory so we will have less male viewers as expected, and because we are going to distribute to cinemas we are aiming for working and middle class viewers, that is the demographic of our audience. The demographic is known as the Hollywood demographic, they are famous for flocking to the cinema to watch any movie that contains action, another reason why we are doing this is because recent stats show that 40% of spy/action genre movies are of the ages 15-24, this means we can theoretically fill half of the cinema with our intended audience .This is relevant to the demographic of our audience as they are male and female 12-21, this is the Hollywood demographic, meaning they want a lot of action in the movie, however our audience said they wanted some psychological aspects to it so we gave the antagonist a mental disability that he fights off gradually. 
 Our audiences psycho-graphic is that they like action, at fast paces too, they also like a little bit of psychological aspects, I also researched that they like to build adrenaline whilst watching the movie, hence the need for fast paced action. We have also added a dual narrative into the product which means the ideal age range may find It harder to follow the plot but they will be satisfied with the product. Given that our audience likes mission impossible and spectre it’s a good thing that we based our product off of the James Bond franchise with a twist. This why I think we will have success in the UK box office.

We have a secondary audience that is the age of 25-40, this would be older people or parents taking the younger end of the main audience to go and watch it at the cinema, the main demographic could recommend the product to the older audience meaning the words spreads faster.

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