Who
would be the audience of your product?
Our demographic will be from the ages of
12-21 I know this from doing the survey that allowed us to get the specific
needs of our audience. They will also be 50/50 male female as we have
challenged the male gaze theory so we will have less male viewers as expected,
and because we are going to distribute to cinemas we are aiming for working and
middle class viewers, that is the demographic of our audience. The demographic
is known as the Hollywood demographic, they are famous for flocking to the
cinema to watch any movie that contains action, another reason why we are doing
this is because recent stats show that 40% of spy/action genre movies are of
the ages 15-24, this means we can theoretically fill half of the cinema with
our intended audience .This is relevant to the demographic of our
audience as they are male and female 12-21, this is the Hollywood demographic,
meaning they want a lot of action in the movie, however our audience said they
wanted some psychological aspects to it so we gave the antagonist a mental
disability that he fights off gradually.
Our audiences psycho-graphic is that they like action, at
fast paces too, they also like a little bit of psychological aspects, I also
researched that they like to build adrenaline whilst watching the movie, hence
the need for fast paced action. We have also added a dual narrative into the
product which means the ideal age range may find It harder to follow the plot
but they will be satisfied with the product. Given that our audience likes
mission impossible and spectre it’s a good thing that we based our product off
of the James Bond franchise with a twist. This why I think we will have success
in the UK box office.We have a secondary audience that is the age of 25-40, this would be older people or parents taking the younger end of the main audience to go and watch it at the cinema, the main demographic could recommend the product to the older audience meaning the words spreads faster.
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