Our demographic is from the age of 12-30 because we are making an action/spy, this means they will have to watch violence, but not enough to make it an 18 age limit, they will also want to see the action and get that sense of adrenaline.
Psychographic, when watching our movie as most action movie watchers are people who have previously watched an action movie and seek that adrenaline boost, it involves them in the movie.
We are going to apply this research by trying to add more action and involving scenes into the movie and opening sequence.
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