The codes and Conventions of action genre:
>Loads of predictability, there is always a predictable
plot.
>Single stranded, linear, closed narrative
>Exotic locations where the characters have to contend
with extremes of climate, as well as evil forces
>Dominant representation of gender: male/female action
hero. Mulvey’s male gaze and contemporary female gaze can apply.
>More narrative action codes than enigma codes.
>Star Marketing: Audience
identification/expectations
This picture is a good example of the codes and conventions used in the action/spy sub-genre.
This clearly shows us the use of star marketing, the long term action and spy genre fans are familiar with Daniel Craig as a leading actor and one of the best in the business.
The costumes wore in this poster are the common 'Bond' costumes being smart attire whilst still being involved in the action which is shown as bond is holding a gun which links into the fans who are commonly returning to see new editions of the well known franchise,
It also uses Mulvey's male and female gaze theory as in the background there is a woman who looks to be being left by Bond, which links to the representations of women in action and spy genre movies, this being that women are objects for men to admire and they are always being sexualised throughout the genres movies.
In the Bond movies traditionally there is a woman which means it becomes appealing to long term fans which are within the films demographic of male 15-28.
The editing is also used to keep Bond in the main focus of the frame which is another show of the representations of women in the action genre as the women are made to seem inferior to the men.
How this will help!!!
We will attempt to use as many of these codes and conventions in our main task, for example we are going to have the main character have a gun which will convey action, We will also try to add the protagonist as a male to follow the male representations in the action/spy genre.
We will attempt to use as many of these codes and conventions in our main task, for example we are going to have the main character have a gun which will convey action, We will also try to add the protagonist as a male to follow the male representations in the action/spy genre.